• €110

• 570 designs

• 106 designers

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Logo Design Brief

Business name: SetSales (Can be stylished as SetSales summit)

Think "Sails"; and "Sales" in 1 logo:

The name is a play-on-words on "to set sail" and "sales". We create and build Denmark's largest sales conference. +600 business leaders attend, alongside 40 speakers and large international sponsors. It's going to be the "must attend event" next year for anyone related to sales, management, leadership, operations etc, and the print/logo is going to be everywhere.

Colors:
Background: Dark blue (#192b46)
Text color: White
Others (not too much): Orange element(s)/call-to-action (#FA5600)

Please use only these color codes.

Web page is going to look like:
https://www.hrtechx.com/nordic/ and
https://www.insurtechinsights.com/
so the logo should look somewhat like these, with similar text and icon size/look. So, there is an "icon" part and the text is to the right. Still, you are still free to try something else, if you have that great idea.

Keywords for logo:
Classy, expensive, clean, simple, high-end, business, party, sales, boat/ship/sails/waves/wind, growth, progress, systems, connections, networking, funds, innovation, clever, new, first-mover, creative/creativity

Keywords summary:
It has got to look very exclusive and businessy, while remaining the party in sales and creativity :)

Beware, that the icon part must not only signal something about sailing/ships, as the icon will also be used as a stand-alone icon on SoMe etc.

Please contact me if you wish to discuss how we hit that "perfect" logo. If someone delivers what we are looking for, we are very open to continue in more graphical work.

Johan Kragbæk
(+45) 22 50 07 77 (WhatsApp)
j.kragbaek@gmail.com

Target Market(s)

Business leaders, sales directors, entrepreneurs, speakers, TEDx, professors, authors

Industry/Entity Type

Event

Logo Text

Must: "SetSales" or "SETSALES", eventual: "summit" or "SUMMIT" as slogan

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description. Simplicity, class, clever/innovative touch and the color codes mentioned in the description

Should not have

• Should not contain other colors than the ones mentioned. Another shape of white/gray or blue at most. Should also not contain "Too much" on it