Kent Construction Re-brand: More Modern!
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This customer received 136 logo designs from 70 designers. They chose this logo design from Hana as the winning design.
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We would like to design a new logo for our construction business - we are the third generation and we're looking to bring our logo into the 21st century! We need something modern, clean and masculine. Current logo screams 70's, old fashioned, etc. We want to keep the 3 diamonds and a nice deep blue color (and possibly a slate grey
I want the three diamonds to be "iconic" and be able to stand alone with our "Kent" name
BELOW:
- attachment of current logo (called KENT LOGO 2)
- proofs of where we're at with our current designer .. he's getting closer but really not loving anything I'm seeing .. NOT modern or clean enough
- Inspiration photos I found on google quickly.
Target Market(s)
Educated, masculine, professionals
Industry/Entity Type
Construction
Logo Text
Kent Construction (OR Kent Construction Co.)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The three diamonds from the original logo.
Should not have
- Not anymore than two colors. Primary background will be white.
- No tools, houses or buildings incorporated in the design. We do everything so we don't want our logo to speak to something specific.