Logo for new regional apparel company

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This customer received 95 logo designs from 63 designers. They chose this logo design from revenue.design as the winning design.
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Logo Design Brief
We need a logo design for a new company located in the Treasure Valley (Boise, Idaho area). Our brand plays off the fact that our major freeway, Interstate 84, is central to all areas we intend to focus our marketing efforts and serve. We will be selling a wide range of seasonal apparel such as winter coats or summer gear and related items to other types of clothing and accessories. These items would be useful to the people residing within the Treasure Valley and beyond.The design we're looking for should be something that could easily be embroidered but should also look modern and accessible in print and online. We want to avoid anything too "busy" or cluttered. Ideas we've discussed include using the actual Interstate 84 road sign incorporated into the design, or finding a way to use negative space to illustrate our brand effectively. We are also interested in something timeless that could survive decades and become our identity at a glance (such a Starbucks and others). We want our customers to know we are one of them (locals), as we are "Off The 84".
Target Market(s)
clothing/apparel and accessories
Industry/Entity Type
Apparel Store
Logo Text
Off The 84
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.