Logo for a new catering company - innovative design for a traditional market!
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This customer received 92 logo designs from 30 designers. They chose this logo design from volebaba as the winning design.
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Logo Design Brief
We are launching a new catering company in the French-speaking part of Switzerland. This company will operate in a tradition-rich region, and will mostly serve traditional dishes with a modern twist. For that reason, we wanted the logo to reflect both ideas: - Tradition: the “Poya” design is typical of this part of Switzerland. It’s a type of black-on-white paintings that used to depict the cows going up the mountains at the end of Winter and is very, very recognizable. I’ve put examples of this design in the files package. - Modernity: We would like the logo to be of a “hipster cook”: a big guy, with a big beard, big tattoos, big knives or kitchen utensils, big smile – you get the jist. We need him to be smiling, to give a welcoming vibe and to make people smile when they see him. Please get creative on that design, he needs to be recognizable! The logo needs to be a “poya” version of that guy, with our name underneath (Boccard Traiteur). No need to over-complicate the design, but we need it to be: - Recognizable (we need to instantly recognize the poya as well as the chef depicted)- Funny, hipsterish, edgy --> very modern - I believe it will be more recognizable in a round shape, but we can work with a square one if you prefer- Black and white, obviouslyWe really need this logo to stand out, so don't hesitate to get very creative with your ideas!
Logo Text
Boccard Traiteur
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Poya Design
- Big hipster chef