Eye catching Bottle label for pink gin targeting women 25+
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This customer received 50 label designs from 20 designers. They chose this label design from Julian Jabez 07 as the winning design.
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Label Design Brief
We need a new label for a re-launch of our shimmering strawberry pink gin liqueur. We would like it to look premium and eye catching on the shelf. We have 2 labels we require, one for 200ml bottle (2x2 inches) and one for 500ml bottle 4x4 inches). Label must state the ml of the bottle abd that it is 18.75%Vol. Also say Shimmering Strawberry Gin Liqueur with the brand name at the top - Geordie Spirit. We have a logo but it doesn't need to be used if it doesn't work with the design/colours. The gin is presented in a clear bottle and is pink and sparkly. See uploaded image for reference.
Target Market(s)
Women aged 25-45
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
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Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bottle size - 500ml/200ml
- Must say 18.75% Vol
- Must have brand name - Geordie Spirit
- Must have product name - Shimmering Pink Strawberry
- Must say - Gin Liqueur
Nice to have
- Some sort of floral or swirley background detail would be nice
Should not have
- Must not appeal to children