BigDay Catering bespoke caterers for events and weddings

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This customer received 95 logo designs from 31 designers. They chose this logo design from David Gowen as the winning design.
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Logo Design Brief
I want to create an image for an outside catering company to target the wedding market without alienating/scaring off any other catering events.
I understand that the traditional wedding 'look'of roses etc is very popular but I would like to steer away from this over romantic/air brushed imagary. A modern and fresh look that reflcts the service and food that can be expected.
A sense of luxury is important
Packaging and stationary will need to stand out and want to be looked at further.
Target Market(s)
Target market is female 20-40yrs and engaged to be married they will be reasonably well off financialy. and educated. They will be design concious and want to look good using products and services that enhance and reflect
Industry/Entity Type
Hospitality
Logo Text
Big Day catering
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Just an idea! I had a 'wax stamp' emblem logo in mind but couldnt get it to work myself, I wanted to be able to package menus and 'seal' them send qoutes in 'sealed' letters to add luxury and excitement and anticipation to mirror how they are feeling generally about there wedding plans.