Pet Food Manufacturer Seeking New Label/Packaging Design for Multiple Products
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This customer received 29 graphic designs from 8 designers. They chose this graphic design from SAI DESIGNS as the winning design.
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Graphic Design Brief
We are a pet food manufacturer seeking a new label design.We have attached art/fonts/ideas that are appealing to us. Also current logos and packaging that we use. We want to keep with some of the same elements (black, gold, white colors, the animal silhouettes to denote flavor). Possibly add in silver. We want to keep with our made in Texas theme. Our products are all natural, no artificial ingredients or preservatives.We want the new font/typography to match current logo. however we are not opposed to a logo redesign. Font should be vintage western or apothecary feel (apothecary especially for a line of shampoo and bare essentials).We would like a dog to be added to the packaging somewhere. (vintage dog, not the ones we currently have)Keep in mind we use white labels so want to minimize the amount of color used to print so white background with only color for elements and type.Our website is www.jackspremium.com Our current offerings in different flavors are: biscuits, granola bites, jerky, texas taffy, freeze dried treats, duck feet, assortment of bones, and bare essentials.The current sizes labels are 5X6 and 7X6 on the bags.The jar labels are 4X7 on gallon, 1.75X6 on 16 oz and 3X6 on on large jar and spice.While there are many skus we are looking for one or two main designs that can be easily adaptable to fit more flavors and additional product offerings. We want photoshop, pdf formats that are layered for this reason.
Please remain consistent between designs of different sizes/products.
Updates
Added more photos titled "Retro" to the brief. Wanting a 'custom font' look we can use throughout additional packaging and marketing material. Posting additional contests for these soon.
Added Wednesday, September 11, 2019
Need a couple of days before selecting a winner
Target Market(s)
Dog and Cat Owners
Industry/Entity Type
Pet
Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.