SIS Medical needs bold attention catching website for healthcare professionals(target)

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This customer received 42 web designs from 22 designers. They chose this web design from pb as the winning design.
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Web Design Brief
I need a hero page as well as a products and about page for a website of mine. I specialize in orthopedic instruments . Specifically bone drills and saws. This whole company was founded to bring superb quality highly discounted medical instruments. Specifically bone drills, bone saws, k-wires and pins. Two main points should be cost savings and superior quality.
Updates
Low designer entries
Target Market(s)
healthcare professionals Surgeons and hospital material managers
Number of Pages Required
3 page
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- colors should match logo design