Logo for Vegan Department Store!

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This customer received 107 logo designs from 69 designers. They chose this logo design from logograph as the winning design.
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This logo will be for a vegan department store. It will carry accessories, apparel, footwear, cosmetics and more. There should be something in the logo that symbolizes veganism (like a leaf or something of that nature). I would like to emphasize the words, "By The Way" by making them large and "It's Vegan" small. The first layout that comes to mind is "By The Way" on top and "It's Vegan" on the bottom. It doesn't have to be that way. however. I am open to your creative ideas. I'm looking for a logo that is concise, modern, and easily remembered. The name itself is kind playful, so the logo should allow that aspect to shine. The logo should be inviting to vegans and non-vegans alike. This store will be selling mostly leather-free accessories and footwear.
The attached image is an example I came up with. Notice that the words are all capitalized. Once again, it doesn't have to be that way, but I did think it looked good with that font.
Updates
Gathering more feedback
Target Market(s)
Broad audience. Online shoppers. Young, trendy. Appealing to vegans and non-vegans alike. This store will be selling mostly leather-free accessories and footwear.
Logo Text
By The Way It's Vegan
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.