AE Projects and Elical Business Merge

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This customer received 236 logo designs from 105 designers. They chose this logo design from victor2 as the winning design.
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Businesses AE Projects and Elical are looking to merge to re-brand as 'AEP Elical'. AE Project is an Australian based multi-disciplinary engineering and project delivery company focused on providing agile, high quality sustaining capital support and project delivery services to clients in the mining, materials handling, minerals processing, marine cargo handling, infrastructure and heavy industrial sectors.Elical is an electrical engineering consulting and project management firm dedicated to sustaining and optimising the functionality of our clients’ assets and delivering high quality project solutions in mining, power generation and water sectors.With this merge we have a new company vision: to be recognised by Clients as a leader in the delivery of high value sustaining capital and asset optimisation solutions.Please see each website for more info (http://www.elical.com.au/ and http://www.ae-projects.com.au/)
Hi all,
Thank you for the submissions so far!
Have reviewed the designs so far with the team and would like to see more of the following:
- AEP on written above, elical written below. The team is worried about the word 'pelical' reading from having them side-by-side.
- Seeing the submission so far, we are thinking we would like to have less colour. Perhaps maintaining the AEP in red, and maintaining the elical ('e' lowercase, not sure) in its original font and colour (grey). We are not sure about maintaining the blue.
- We are not sure on the inclusion of a symbol. If we were to include, we would like to see variations on the existing symbol to include other engineering disciples, for example a gear or something to do with structure.
- We are hoping for a very professional look, nothing too busy!
Thanks so much.
The AEP elical team.
Updates
Need extra days to review
Need a couple of days before selecting a winner
Target Market(s)
We are a consultancy - our target market are large mining companies like BHP, Glencore
Industry/Entity Type
Engineering
Logo Text
AEP Elical
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- AEP and elical in the name
Nice to have
- Similar colour scheme to existing logos