Commercial Flooring Company Rebranding after 20 years

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This customer received 112 logo designs from 52 designers. They chose this logo design from Onerio as the winning design.
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Logo Design Brief
We need a new logo for a 20 year old commercial/industrial seamless flooring company that has decided to rebrand. Our flooring systems are applied in warehouses, manufacturing plants, commercial kitchens, breweries and other applications where extreme durability is required. The company has also come under new ownership and so the branding needs to change to be more unified with our ownership and our sister company. Please refer to the LBI Capital Logo for the preferred color scheme. This is logo for company that is B2B focused so the logo can not be a cartoon, it should portray strengh, durability, and quality. We do want a logo that brands well on digital media and on hard goods. It should be a logo that people want to wear on clothing and that shows up well on vehicle decals.
Updates
Need extra days to review
Target Market(s)
B2B - Commercial and Industrial customers such as general contractors, concrete companies, industrial painters, commercial maintenance managers.
Logo Text
Rexcoat Seamless Floors
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- See the LBI Capital Logo attached
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Color consistency with LBI Capital Logo, B2B focused.
Nice to have
- a logo that presents well in a wide range of formats, digital, hard goods like shirts, cups, pens and decals on vehicles.
Should not have
- cartoon logos