• €110

• 68 designs

• 32 designers

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Logo Design Brief

Hi !
My name is Ida and I give one-on-one pilates sessions in my home-based studio in Niel (Antwerp, Belgium). I need a logo to make a banner/panel/light box outside my house facade so as the passers-by know I' I'm here.

What do I want in my logo?
The studio’s name is Idunn Pilates (actually it is Iðunn Pilates). If it looks nice I would like to use these words plus a simplified figure (line figure) of the goddess Iðunn (norse mythology).
When you google ‘idunn goddess’ pictures you’ll find a drawing (see attachment).
When I was drawing the logo myself I started out from the word ‘Iðunn’ and was trying to incorporate the simplified drawing in the letter ð . The head being the upper part of the letter and the basket of apples being the bottom part of the letter.
This was just an idea of mine. You don’t need to stick to this letter ‘d’ and picture of the goddess. Another way to incorporate the goddess in the logo is also fine. It may be surely abstract.
I don’t want the design to be too “childish”. It should be modern, abstract, ...

How I decide for the studio’s name:
My first name, Ida, is derived from the Old-German word “id”, which means “work, labour” and it’s also related to the name of the old Norse goddess Iðunn. In Norse mythology, Iðunn is the goddess who was the keeper of the apples of youth. By eating these apples the gods got eternal youth. Iðunn is old Norse and means ‘the rejuvenator”.
To recapitulate: pilates is hard work. But those who persist get a truly valuable gift. A strong, supple and thus young spine. This is an important measure for a healthy body.

Details of my business:
Newly started studio (2018). I’m a one-woman home business in Niel (Antwerpen, Belgium). I’m just 15km out south of the city of Antwerp. So I’m not going for the clients who go to Antwerp based studios. I want to work very locally. I want to get to those people in my neighborhood that are annoyed going to the city due to the countless traffic problems we face here. I do not plan to have employees ever. Though I'm a small business I do want to give quality to my customers.
At the moment I have only female customers but I really want to get to male clients so I need a design appealing to both sexes.

I really want a design that shows that people can get the real authentic pilates here, not just every kind of pilates like the ones you can get in fitness centra. I invested lots of money in the pilates education.

Design can be text only OR image plus text.

Target Market(s)

Local business, 15km radius. Natural people, male and female, all ages, healty or revalidation

Logo Text

Idunn Pilates

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• UPDATE 30/7 :
• - use of color green
• - use of red for passion
• - use an accent of black
• - incorporation of a minimalistic / abstract / linear / discrete version of the goddess idunn (based on picture attached to brief or one you find yourself cf. holding (a basket of) apple(s). This because it's the companies name
• - the words idunn as pilates are equally important

Nice to have

• Colors: unisex, appealing to both man and female,
• keywords pilates:
• - stretch with strength and control
• - we work against gravity so designs cannot be heavy

Should not have

• don't use any pink

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