Logo design for health & wellness eCommerce business
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This customer received 208 logo designs from 91 designers. They chose this logo design from Frauke 2 as the winning design.
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Logo Design Brief
Healthy Kaya is a Health & Wellness product based startup in the eCommerce space.
We supply a range of Health & wellness products from exercise equipment to supplements to eco products for the home as well as natural beauty products & pet products. Everything that can help you live a healthier life.
We want a minimalistic and subtle logo that reflects a healthier happy life. We need a logo, icon, color palette and fonts for our eCommerce business.
Healthy Kaya means a healthy body. Our products work with the body, mind & soul.
Why do we exist?
We are passionate about making a significant difference to the families health & wellness.
Brand proposition
Making families healthier & happy; so that they can step up and actively create a positive impact on our planet every day
Our USP
Environmentally friendly products, family-focused, guiding families to make educated choices for their health
Brand values:
Trust
Care
Knowledge
Gratitude
Target Market(s)
Middle- to upper-middle-class women between the ages of 30 and 55. The majority of our clients are well-established adults with stable, high paying jobs.
Most wellness and health companies have leaves or flowers.
We’d like to try something a little more creative without moving too far way from what the brand offers.
Logo Text
Healthy Kaya
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We’d prefer the logo to feature greens and yellows/orange; colors that inspire thoughts of fresh, happy, optimistic, healthy. The logo should feel minimalistic and subtle; should feature a flat, colorful design. We need a logo, a social media icon / favicon along with a colour palette of complementary colours plus a suggested font (web-friendly).
- We do not need all the colours selected to be used - they are ideas.
Nice to have
- Here are some websites that we are quite fond of:
- https://www.wellnesswarehouse.com/
- https://www.floraandfauna.com.au/
- If you had a tagline that you thought added value to the brand then we'd love to see it!