Soul Candy- new logo for apparel line
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This customer received 156 logo designs from 92 designers. They chose this logo design from step forward 2 as the winning design.
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Logo Design Brief
We are looking to rebrand our women's line with a new trademark logo "Soul Candy" pls include the trademark simple (circle R) in the design concepts. This is for a women's line of clothing- swim, athletic, dress and casual. The logo should be simple and done in black and white. We are an upscale brand that delivers an epic dose of happy. We want a logo that can translate across any medium and be visually strong and differentiated. Feel free to check out our brand at www.becandylicious.com- we want to elevate the women's line to be more universal, fun yet streamlined and able to work for every personality type.
Target Market(s)
women, affluent women, trendy, stylish, zen, fun
Industry/Entity Type
Retail
Logo Text
Soul Candy
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- must include the registered trademark symbol (circle R. )Something that is distinguishable- this was a big win for us to secure this trademark and we believe that our clothing line will be global so needs to work across every continent and for varying personalities and mediums. Our clothes only use premium materials and are intended to inspire those who wear them and those who seem them.
Should not have
- absolutely AVOID generic images like shopping carts, hangers etc. and anything too artsy.