• €110

• 268 designs

• 101 designers

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Logo Design Brief

ISPIM is looking for an (incremental) modern update of the design of its current logo, which has been created in the ’80s and looks outdated. Please find the full design brief and current logo attached. The update may be a change in font or colors and should get rid of the globe symbol. This symbol should preferably be replaced by another symbol that reflects the international innovation community. We are looking for a simple, recognizable logo for our organization, that can be adapted for the conferences we organize (see design brief attached).

Target Market(s)

International crowd of innovation professionals, 25-65 years old, based in Europe, Americas, Asia-Oceania.

ISPIM – the International Society for Professional Innovation Management – is an association of members from research, industry, consulting and the public sector, all sharing a passion for innovation management - how to successfully create new products, processes and services from ideas, to stimulate economic growth and well-being. Formed in Norway in 1983, ISPIM has members in over 70 countries and is the oldest, largest and most active innovation network in Europe, expanding rapidly in the Americas and Asia-Pacific. www.ispim-innovation.org

Industry/Entity Type

Management

Logo Text

ispim

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We’d prefer the logo to be able to look nice in one color only (to print in one color). Colors should reflect professionalism. By any means, the word ISPIM should be in a single color, symbol could be multicolored.
• The logo should feel modern, simple and clean.
• For every conference ISPIM organizes, we create a new logo based on the general ISPIM logo (as shown in design brief). It is required that is some way we can keep doing this. The logo design should allow us to change one part of the logo (for example the second I) which reflects the city where the conference takes place.

Nice to have

• A version with more than one color can be created as well, we leave that possibility open for the designer, but simplicity and being easy to recognize/remember is key. The logo is preferably in lower case.
• By preference, it should feature a recognizable symbol which replaces the current globe. The new symbol should reflect the global community, the international aspect, but also innovation. We don’t know which shape might reflect that. It is up to the designer to replace the globe at the current place or not replace it and have some symbol somewhere else in the design. If the designer is able to design a unique logo without a symbol, this may be ok as well.

Should not have

• This globe should be deleted. The logo should not include the trademark anymore.

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