• US$160

• 144 designs

• 50 designers

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Logo Design Brief

1. Overall objective• Create a business logo for our company that can be used on:o Printed materialo Websiteo Hiking guideso Social mediao Business Cardso Stickers & patches3. Target audience: • Casual hikers that enjoy easy to moderate half day hikes in state and national parks4. Tone and what our what our brand stands for• Nature lover• Outdoor enthusiast who appreciates casual hiking and walking trails• People who like to walk or hike for exercise• Ability to get away and enjoy nature5. Style of Logo• Fun• Creative• Innovative7. MessagingI see this broken down into components:8. What Half Day Hikes does:• Creates pocket size yet informative “trail buddy” guide books to carry on the trail• Trails in National and State Parks• Trails range from 1-8 miles in distance; 1-4 hours total• Guides contain hiking tips, maps, full color photos and highlights• Not for overnight or serious backpackersColor Palette - preferred attached

Target Market(s)

• Casual and enthusiast hikers that enjoy easy to moderate half day hikes in state and national parks
* Day hiking enthusiasts

Industry/Entity Type

Traveler

Contact Information for Business Card

Contains names and titles of two company founders, plus full contact details.

Logo Text

Half Day Hikes

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description above
• Engaging design that is eye catching
• See attached color palette

Nice to have

• Graphics and words

Should not have

• This logo should not be associated with overnight backpacking. ie. large backpacks, heavy duty hiking shoes

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Files

Download all files - 1.1 MB