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1 Thing to Drink
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This customer received 127 packaging designs from 52 designers. They chose this packaging design from SAI DESIGNS as the winning design.
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€340
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127 designs
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52 designers
Packaging Design Brief
Our new all natural drink needs a product design (logo and front-pack).
We developed an innovative alternative under the brand name "1 Thing to Drink" - all natural and great tasting soft drink and ice tea, beyond the conventional big commercial brands. Our ambition is to set a new high standard for soft drinks and ice tea, produced in a simple honest manner.
Updates
Low designer entries
Low design quality
The invited designers need more time :)
Target Market(s)
European markets
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We want “clean” minimalist design with focus on the number “1”, but also to present the ingredients we have inside the different flavor variants (see the brief attached)
- We also want to be visible and easy recognizable on the shelves in-store
Nice to have
- Product benefits: 100% natural products. No white sugar, aromas, colors, additives, artificial substances, citric acids or ascorbic acids allowed.
- We focus on the highest quality possible and superior natural taste experiences. In general, no compromises!
Should not have
- Must not be overcrowded and with too much colors. Must not have similarities with the conventional big commercial brands (e.g. Coca Cola, Pepsi, etc.)