• A$300

• 133 designs

• 61 designers

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Logo Design Brief

Clearlight Life Logo Scope Background information:Founded by Sebastian Mierau and Johannes Kettlehod, Clearlight Life is the parent company for Clearlight Jacuzzi Saunas Australia, New Zealand and Clearlight Saunas UK. Born from a passion for innovating health with the best technology, the business and the vision has grown by providing the best saunas to the market with the science to create a complete health and wellness system. Clearlight Jacuzzi Saunas have had a powerful impact on the health and overall wellbeing of their community of users and customers. Both Sebastian and Johannes are German engineers with a gift for unlocking technology that empowers human potential through living a healthy and happy life. They embody this philosophy by showcasing the world’s leading infrared saunas and sharing insights on elevating mindset combined with natural practices that become an entry point to regaining higher levels of energy, wellbeing and happiness. Fun, innovation and personal connections are at the core of everything they do, it’s not just business, it’s pure pleasure that drives this people focused group of companies.

Current Websites
https://www.clearlightsaunas.eu
https://www.infrared-sauna.com.au
Current Instagram feed
https://www.instagram.com/clearlight_life/Founders Brand Videohttps://drive.google.com/open?id=1u_qdqcWAQ0lalsPO8V2ZL1yoCg8k4vswLogo Design Criteria:

Brand Components
We areFUN
On the natural side/eco products
Community + people focusedInspiration
Health conscious
Professionals
Successful
Innovative
Thrive for excellence
Sustainability
Trust
Authentic

We are not
Not seeker
Health things
Extremists

These are the current perceptions about the business that need to changeHuman connection
Lack of emotional feeling
Values not portrayed

Why do they people love working with you
We are FUN
Young minds
ReliableFlexible

Target Market(s)

Empty Nesters
Health Conscious people | Organisations
Spas and Retreat locations
Followers of health biohacking
Families

Industry/Entity Type

Health And Wellness

Logo Text

Clearlight Life

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be Memorable
• Be Fun
• Be Warm
• Circle shape
• I have added a mood board so that you can get a feel for the brand
• You can ignore the dots on the board

Nice to have

• We like the circle element
• Include the Clearlight Life writing in the circle
• Add some sort of fiery - orange colours {not too flamey but still giving a warm touch}

Should not have

• Should not look like a water company - should not be cool colours

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