New brewery opening in Montreal, Canada looking for a logo
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This customer received 141 logo designs from 56 designers. They chose this logo design from smalr as the winning design.
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Logo Design Brief
                            We are a new craft brewery called Brasserie Vortex, and looking for a clean minimalist logo. The design must convey a modern look, extra points if a unique Canadian icon can be included in the design, but not make it the focus of the logo! 
We want to convey a modern and cutting edge image, playful yet serious, attractive to both male and female. 
We plan on selling the beers in cans, if that can be useful for logo design
Definition of a vortex: In fluid dynamics, a vortex  is a region in a fluid in which the flow revolves around an axis line, which may be straight or curved. Vortices form in stirred fluids, and may be observed in smoke rings, whirlpools in the wake of a boat, and the winds surrounding a tropical cyclone, tornado or dust devil.
                        
Target Market(s)
18-40 demographics both male and female, craft beer drinkers
Industry/Entity Type
Craft Brewery
Logo Text
Brasserie Vortex
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Minimalist/simple look, nothing too stuffy
 
Nice to have
- If a Canadian icon (like a maple leaf, snowflake...) can be included subtly in the design that would be nice
 - If the logo can be bilingual is even better (Brasserie Vortex Brewery)
 
Should not have
- Nothing that is based on beer glass