• US$300

• 119 designs

• 38 designers

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Logo Design Brief

We need a logo design for "El Cirio" a vacation home rental company in La Paz, a popular beach getaway in Baja California Sur, Mexico. We currently own and manage 9 beautiful villas aimed towards the discerning American and Canadian tourist, who looks for top-notch quality and comfort while having a genuine local experience. Our company is named after the Cirio (Boojum) tree native to the Baja, which we would like featured in our logo. One of the things we like about the Cirio is that it can grow in all kinds of odd, twisty patterns that are quirky, elegant, and memorable---like our properties! We've attached a few pictures of the tree for inspiration. We'd like to see the colors green and yellow featured, for the tree and the surrounding desert, as well as blue for the sky and the sea. We'd like for the logo to communicate our company values: quality, reliability, honesty, and consistency. Check out our website to see our rentals for more inspiration at https://www.lapazvacationhomes.com/

Target Market(s)

The discerning American and Canadian tourist looking for a high-end vacation home that offers top-notch quality and comfort, while having a genuine local experience

Logo Text

El Cirio

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Some kind of drawing of the Cirio/Boojum tree that celebrates its odd, twisty shape, as well as the logo text. We're looking for a design with a bit more texture than our old logo (see the files).

Nice to have

• Shows off what the Baja offers: particularly the sea, but also the beautiful surrounding desert and the sunsets along the promenade in La Paz. We don't necessarily need all of the above to be depicted; there's just a lot to show.
• We'd also like a friendly but elegant sans serif font for the logo text, or an understated serif font--something that is different from but doesn't clash with the curly Cirio tree. We were looking at fonts like the Venti font (https://creativemarket.com/connary/84644-Venti-CF-sans-serif-font-family)

Should not have

• A house or building: We want our logo to convey the brand values and the beauty of the location, not to broadcast what our product is.
• A whale shark: the logo of every other La Paz business depicts a whale shark and we'd like to go in a different direction.

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Files

Download all files - 0.8 MB