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Creating the look & feel for a Commercial Mortgage company in Canada
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This customer received 23 graphic designs from 4 designers. They chose this graphic design from Kucriet as the winning design.
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C$190
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23 designs
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4 designers
Graphic Design Brief
We need graphics for a corporate brochure, updated website and large signage located on development properties. We are open to a logo refresh - NOT a redesign. We are a commercial real estate mortgage broker located in Toronto, Canada. Let me try and simplify what we do. We find the money for customers (builders and developers)so that they build very large housing/townhouse/condo properties. We also have funds to invest.. this is important because if builders perceived we have money this will further their interest in our business. Our base color is green - we need a CKMY or PMS color defined. We may need to add a color or two to add some depth. We are trustworthy, honest, a little hip or cool,, innovative and very detail orientated. We want to communicate that have money funds or access to funds AND the customer comes first. We put a great deal of effort into underwriting deals to ensure customer success. CURRENT website : https://dorrcapital.com/
Updates
I have updated my brief to make it clearer, please have a look
thank you
Added Sunday, June 16, 2019
Need extra days to review
Target Market(s)
two target markets:
Developer: Male, 40-50 yrs++, developing wealth, like to enjoy his money with his family (ie vacations, high-end cars)
investor: Male 60 yrs ++, wealthy, continuously reinvesting money, has a least 1 expensive specialty hobby ie art collection, wine tasting & collecting/buying
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- GRAPHICS - that can be used across several mediums
- GRAPHICS for a Large Sign - design sign for construction site
- color suggestions with pms #'s
- Logo - refresh logo OR creating an icon for Dorr capital
- GRAPHICS for a Brochure - example brochure might be 2 page - 8X11, back-to-back, graphics; specifically header, footer, icons, pictures/visuals
- GRAPHICS for a Website - visuals, pictures, icons, header, footer
Nice to have
- additional ideas for the website
