• US$110

• 42 designs

• 18 designers

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T-shirt Design Brief

Create graphic style and initial t-shirt designs for line of garments designed to support the ill and injured with humor we can all share as humans.
The Bear It & Wear It brand is meant to:
- establish that we are all in this together,
- find some humor in the often difficult details of being sick, and
- build community around the milestones of prolonged treatment and slow healing.

We are all in this together, and with few exceptions, we each eventually take our turn as patient. Through the power of humor, we seek to bring the awkward, inconvenient and frustrating existence of the sick, and not-yet-sick, into our common vernacular. We believe in the power of a good celebration, and we want to help everyone share in positive milestones. Our products are designed for the patient and the rest of the team too.

We think the most important thing about our brand is the team spirit that erupts among our shoppers. To be human is to be a warrior! We are all on the same team! It is us against the universe! Shopper accounts of sickness and fighting and laughing and celebrating and general human defiance are invaluable to whoever is next!

Our T-shirts and other merchandise have something to say! Our products are designed to be comfortable, durable, and of high quality so you actually enjoy wearing them. We hope you use them to laugh, to make other people laugh, and to celebrate positive milestones in treatment and healing.

Target Market(s)

Patients, healthcare workers, patient's families

Industry/Entity Type

Retail

Logo Text

Bear It & Wear It

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Font styles to use

Other font styles liked:

• comic, chalk

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must establish a style that carries across products, and comes to signify this brand; must feel upbeat...designs are meant to inspire a chuckle in the face of illness. PLEASE SUBMIT ART FOR ONE OF THE GARMENT TEXTS on "Ideas" pdf doc attached.

Nice to have

• Perhaps the font is part of the brand style

Should not have

• Should not have too much detail. Simple design to compliment text.

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Files

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