• US$510

• 77 designs

• 36 designers

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Logo Design Brief

Our brand "BRAZILIAN", is a Brazilian Cachaça (Rum) handcrafted in the heart of Brazil. Cachaça is a sugar-cane Rum and is the number one spirit consumed in Brazil. Cachaça is also the main ingredient in Brazil’s most famous and delicious lime based cocktail called the Caipirinha. The cocktail "Caipirinha" will be rebranded as a “Brazilian”.

This contest is to create a timeless iconic logo. One thing to keep in mind is that this logo image will be the basis of the next design project which will be the bottle label.

Target Market(s)

We aim to target the younger (age 21-35) North American market.

Logo Text

Brazilian

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The main image and design should be of a vertical female illustration holding a cocktail glass while drinking from it with a straw. See images F1-F3 for inspiration. The image should be in a pop style. The glass should be shaped like an “old fashioned glass” shown in images G1-G3. The "Brazilian" drink that the female will be holding could also show limes or a general old fashioned glass without the detail of its contents. The main point of the look of the glass is that the "Brazilian" drink is clear with limes or without other detail.
• This main image should also be in the style of a “Carnival” girl with the headdress and outfit fitting this style. See images C1-C11 for inspiration. Think Carnival parade in Rio with fun, joy and excitement! Our tagline is “DRINK A BRAZILIAN”. We want a design that is modern and refined. BRAZILIAN is the name of the brand and should stand out on the logo. Our thoughts are that the font “BRAZILIAN” be vertical. Most spirits have designs that are horizontal when it comes to the font. We are open to seeing horizontal fonts as well. Having the brand diagonal from left to right could also be an option if it fits in with the female design. We would like to see smaller font lettering for the words "drink a". The main name in the bigger font is "BRAZILIAN". But the entire text should read "drink a BRAZILIAN".
• We are always open to other ideas if the designer has a creative idea unlike the image that we describe above.

Nice to have

• The design on the logo itself can be simple or complicated with one or up to three colors. In general, we purposely want to stay away from the colors of the Brazilian flag as they are used on many other Cachaça producers logos. The colors of the Brazilian flag is yellow, blue and gold. If a designer wants to try and use this color combination then we will certainly consider taking a look at it.
• Other color combinations that we like include:
• Blue, Gold, Black
• Light Blue, Gold, Black
• Blue, Purple, Black
• Gold, Silver
• Purple, Gold
• Red, Gold
• Red
• Gold
• Silver
• Light Blue
• Black

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Files

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