• US$150

• 114 designs

• 49 designers

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Logo Design Brief

Froogle is a fun was to spell Frugal

Frugal Definition: sparing or economical with regard to money or food.
"he led a remarkably frugal existence"
synonyms: thrifty, sparing, economical, saving; careful, cautious, prudent, provident, unwasteful, sensible, canny; abstemious, abstinent, austere, self-denying, ascetic, nonindulgent, self-disciplined, spartan, puritanical, nunlike, monklike, monastic, monkish; miserly, parsimonious, niggardly, scrimping, cheeseparing, penny-pinching, close-fisted, ungenerous, grasping; forehanded; informaltightfisted, tight, mingy, stingy; informalcheap
"she lives a frugal life"

New business logo: A tasteful, yet somewhat playful in a mature sense feel.

*A PIGGY BANK MORPHED INTO A CHAIR WOULD BE GREAT TO SEE*

PLEASE IGNORE THE FROOGLE FURNITURE LOGO I ATTACHED. THIS IS A LOGO WE WOULD LIKE TO REPLACE WITH A NEW DESIGN.

I attached some logo concepts we feel are interesting

We sell two types of furniture:
TYPE #1. - Showroom models (A,B & C grade) "A grade" are in perfect/new condition (open box) "B grade" are in awesome condition, with a blemish here and there and "C grade" with more obvious dents and dings.

TYPE #2. - Brand New Furniture - Our customers are bargain shoppers, looking for... furniture treasures for less. This could be our tagline

Target Market(s)

Our customers are upper-middle-class who drive nice cars and live in nice homes who can afford to purchase several rooms of furniture from us, as well as lower-income customers, who do not have very much money, but have good taste in quality of build and style. We are not selling low-end furniture....but also keep in mind that wealthy people or multi-millionaires would most likely not shop with us.

Industry/Entity Type

Furniture Store

Logo Text

Froogle Furniture

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We would LOVE either a really cool icon that represents furniture, that people will understand and relate to immediately
• EVEN BETTER: A animal or cartoon mascot that makes sense...

Nice to have

• Unique colors, mascot, cool icon
• **NOTE** Please feel free to play on the Google colors and font style as an option for ONLY the word Froogle

Should not have

• unprofessional typeface use. I am very critical of typeface usage

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Files

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