Plant based protein powders and bars in different flavors need a packaging design

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Packaging Design Brief

I need a packaging design for a new company called "Sun Organica". We develop plant based protein powders and Bars which are made with completely organic food ingredients and are completely free of preservative and artificial additives. The aim is to create something that speaks purity, Doesn't mislead the customer and signifies Pure and natural food. Sun gives life to vegetation and that's what we use to survive. We will use both stand-up pouches and tubs to sell our powder. So I need a packaging design for both.The protein bars are something where I would like to try and be creative with the packaging. There are multiple flavors. For each flavor we need a different color theme but the overall theme should remain the same.

Target Market(s)

working individuals who are looking for too busy to eat a complete nutritious meal or lack time to make one. Target consumer needs something that they can consume anytime they want, irrespective of the place they're at. Nutrition deprived people are our target consumers.

Industry/Entity Type

Nutrition


Font styles to use
Serif
Decorative

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Unique Eye catching packaging design. Simple yet elegant. Something that says Pure and Simple yet powerful and effective.
Should not have
  • Complex packaging that makes it harder for consumers to make a buying decision.

Files
Download all files - 0.5 MB
PNG
Original_png.png
Thursday, May 30, 2019
PDF
StyleGuide.pdf
Thursday, May 30, 2019