House Music Project needs a new logo and branding - Like Liquid

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Logo Design Brief

I need to rebrand/reimage my music project. The style of the music will be mostly Bass House, with quite a dark, aggressive, robotic and deep vibe to the overall sound. The sound design takes a lot of influence from Drum and Bass artists like Mefjus and Noisia (part of the reason for the project name as DnB artists can be quite liquid like in their sounds), whilst the house/groove aspect is taking influence from artists like Phlegmatic Dogs, Malaa, AC Slater, Kage.
I have a logo currently but its out of date and was never quite what I was looking for (its added below). Its too complex for my liking and probably doesnt suit the overall project very well anymore. As the name of the project is Like Liquid, we had originally gone with a colour scheme of black and dark tints with hints of red typically - I would like to maintain a similar colour scheme I think or keep it very simple (eg black and white). I also didnt mind the kind of dripping in the original logo (could be some good inspiration), but totally open to not having any of those elements too.
Will need to be simple yet eye catching and something that could potentially be used not just for online promotional stuff but merchandise etc... Hence the simplicity. The Phlegmatic Dogs have a nice and simple one. I also do typically like more jaggered aggressive styles in visual stuff, less smooth and flowing.
Open to the idea of emblems as well at the text or just the text as the logo.
The logo will be used on all social media platforms and in promotional material for gigs as well, so needs to be flexible in terms of it's use and applicable to lots of forms.
Ive attached a photo from an old photo shoot we did and some other stuff too.

Target Market(s)

Promoters, Clubs, Venue's, Festivals, Music Lovers

Industry/Entity Type

Performing Art

Logo Text

Like Liquid


Logo styles of interest
Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Font styles to use
Sans Serif

Colors

Designer to choose colors to be used in the design.


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • My project must have a Logo in any of the forms ticked below, a colour scheme and must be simple and applicable to multiple media types.
Nice to have
  • Would be nice to have something that could be animatable later on and I don't mean like a guy running or something, but just something that could be made to change shape relatively easily.

Files
Download all files - 1.2 MB
PNG
LikeLiquid_Logo1.png
Monday, May 27, 2019
JPG
LikeLiquid_Press2017_4.jpg
Monday, May 27, 2019
PNG
Payments
1st place
A$250
2nd place
A$100
Total
A$350

Project Deadline
04 Jun 2019 01:55:44 UTC
Language

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