Mandela Mile is a positive global and inclusive movement in support of Mandela Day.
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This customer received 160 logo designs from 45 designers. They chose this logo design from MT as the winning design.
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Logo Design Brief
We have a draft logo design but need it to be created as a proper eps file and also converted into a high resolution file for use on big screens etc.We would like to have high resolution versions on a black background on a white background and on a translucent background. We are happy with the design as is with the red footprint and a black fist in the middle but would be open to seeing some variations, for example with a circle incorporated behind the fist so that we can develop the whole thing into a moving graphic with this acting as a sort of globe in the future. We were also thinking about seeing if we could make the logo work using a foot print as opposed to a shoe print just so that we make it inclusive even for communities that do not have shoes. But the logo needs to look striking and feel like an urban street brand.
Target Market(s)
This brand must appeal to a student demographic they must consider it cool. Brand must feel global.
Industry/Entity Type
Event
Logo Text
Mandela Mile
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- My project must include an exact replica of the existing logo
Nice to have
- It would be nice to see a couple of variations as described
- If using text please try to use the existing font on the power point presentation as we like it