• £220

• 22 designs

• 12 designers

---

Icon Design Brief

Certify is an eLearning and digital badge service that offers insight into a variety of industries and the opportunities to add or certify skills that will make job seekers more interesting to potential employers.

Design Objective – Create a scheme and designs for a set of digital badges for different industries and customers. There should be a single brand differentiating idea that can be adapted to signify different groups of badges.
Information on each badge: Badge name; Sponsor Issuer, LevelTone -

All badges should ideally be hexagonal in shape with different colours for different categories and different icons.The design must work well both online, through social media and website, as well as offline through promotional materials.The design must be simple, elegant, clean and minimal: “Fresh, Clean, Crisp Design”.
The design must not be loud, bright, busy or cluttered.

We are a startup and have been using the following colours in our brand identity online assets: 61ccc3 ffffff f47d4a 000000 7d7d7d a5a5a5 f46050 fada5e

Logo font is Lobster Two on color f47d4a.

Initially we are looking for a badge per industry, currently 6 of these. They are: • Soft Skills • Hobbies • IT Skills • Language Skills • Community • Practical Skills

Deliverable must include simple layered, editable photoshop file as the number of total badges will grow over time.

Some examples: https://cdn2.hubspot.net/hubfs/2629051/org-ibm-4.png https://www.arcitura.com/wp-content/uploads/2018/10/banner_badges.png https://www.i-programmer.info/images/stories/News/2016/Nov/B/msbadgesbanner.JPG

Target Market(s)

Students from schools and universities, trade associations and individuals from Brazil. Badges need to desirable to this target market.

---

Font styles to use

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Information on each badge: • Badge name; • Sponsor Issuer, • LevelTone.
• Initially we are looking for a badge per industry, currently 6 of these. They are: • Soft Skills • Hobbies • IT Skills • Language Skills • Community • Practical Skills
• Deliverable must include simple layered, editable Photoshop file as the number of total badges will grow over time.

Nice to have

• All badges should ideally be hexagonal in shape with different colours for different categories and different icons.
• We are a startup and have been using the following colours in our brand identity online assets: 61ccc3 ffffff f47d4a 000000 7d7d7d a5a5a5 f46050 fada5e