Branding for New Office Furniture Supply Company

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This customer received 143 logo designs from 73 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We are looking for someone to design us a modern, professional and minimal logo. The use of shapes or silhouettes is encouraged, while maintaining a minimalist feel.
We want to introduce a modern feel into the market, a lot of our competition has dated websites, along with dated logos. So this must really be apparent when designing the logo.
Please also remember that this is office furniture, not high end or bespoke general living furniture, so the logo should not have a "classy or elegant" feel.
Target Market(s)
Office Furniture Supply
Logo Text
The Office Furniture Superstore
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The full brand name. A splash of colour, blue/ turquoise with white or black.
- Minimall & Modern.
Nice to have
- Possibly the use of a chair silhouette.
Should not have
- Should not feel elegant.