Campervan accessory company needs a logo and wordmark
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This customer received 88 graphic designs from 34 designers. They chose this graphic design from scentlock as the winning design.
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Graphic Design Brief
This logo and wordmark are for a campervan accessory startup called FreedRaven. We are developing kits that allow people to convert their minivan into a dirt road capable pop top campervan. Our target consumer is the outdoor enthusiast in the 25-45 age range. Ideally the logo will use a raven in some way. When scaled to 3 inches the logo needs to be recognizable from a distance of 5 feet.
Updates
I am waiting on a few designers to submit revisions before selecting a winner.
Target Market(s)
Millennial and Gen X individuals (age 25-50) with adventurous leanings and an appreciation for home projects are our ideal consumers. These are people who love to get outside and are not afraid of getting their hands dirty. Specific age or gender is less important than mindset and lifestyle.
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Logo
- - Wordmark
- - A raven of some sort, abstract is fine. A raven in flight is appreciated.