• NZ$590

• 36 designs

• 17 designers

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Illustration Design Brief

I am seeking a series of 10 illustrations for a children's book called Tama and the Playground. The images will be used in an assessment activity with young children aged 3-7 years of age. The images need to be clear, colourful and cartoon-ish, but still retain some realism elements. They also need to be relevant to a New Zealand context. The book will be wordless, so no space in image for text is required.

The book will be used as an online assessment tool, and the illustrator will be credited appropriately.

The main child character (Tama) needs to be about 7-8 years old and of Māori ethinicity (see attached image as example). Nana should not be too old - around 50 years old. Exterior house example and kitchen example images are also included - both should be modest but tidy. Playground example image is included. Illustrations of playground needs to include native New Zealand trees/plants. A few examples are included.

The image breakdown is as follows:
Cover illustration: could be just the main character or something taken from the other pages.

Image 1: Kitchen bench and window with Nana at the stove, stirring a pot. Child looking out kitchen window at a car driving away with his parents inside.

Image 2: Nana leaning against the kitchen bench, talking on cell phone.
Child peering through the doorway at Nana.

Image 3: Child standing in front yard. Wind obviously blowing. A playground can be seen across the road (suburban area), with children playing on it. Playground must include swing bridge with a rope ladder (not too high) and yellow slide (see image example).

Image 4: Child walking across park to the playground (must contain swing bridge and yellow slide - please see attached image example). Friends on playground are waving/calling out.

Image 5: Child stepping out onto swing bridge.

Image 6: Child in the middle of swing bridge, losing balance. Wind blowing.

Image 7: Child on ground under swing bridge, looking worried/upset and holding arm.

Image 8: Nana in the distance of playground (near house), running towards child, who is still on the ground.

Image 9: Nana and child sitting on couch in lounge. Nana putting a white sling on child’s arm.

Image 10: Child smiling. Nana placing plate of food in front of child.

Please submit one page from image breakdown above, and drawing of each character (child/Tama and nana) as an example for me to choose the winner from to complete the job. Please feel free to ask questions if further clarification or further picture examples are required.

Thanks for participating!

Images uploaded:
- New Zealand native plant examples x 3 (cabbage tree, harakeke, kowhai)
- House exterior examples x 2
- Kitchen example x 1
- Playground example x 1
- Main character example (Tama) x 1

Target Market(s)

Young children aged 3-7 years of age

Industry/Entity Type

Education

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Designer's should use the example photos attached to capture New Zealand context of images and characters required for this brief.
• Images should be colourful and cartoonish, but still retain elements of realism.

Should not have

• Overly cartoon-y images.
• Images too far removed from the examples provided.

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Files

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