• A$200

• 54 designs

• 16 designers

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Logo Design Brief

Marketing objectives and target audience:
The primary audience will be Community Care Managers, Community Care Volunteers, First Aid Services and St John management. The secondary audience will be stakeholders working with the Community Care program, and government contacts.
The design and look needs to be transferrable to different mediums including reports, letterheads, HTML newsletter design, signature blocks and flyers.

Scope: The Community Care program is about developing community resilience and providing volunteer opportunities that are diverse, friendly and flexible. Community Care’s objectives include improving the quality of life for vulnerable people, building social inclusion through companionship and support and increasing economic and social participation.
For example one program, (See www.stjohn.org.au for the other varied programs) Project Survival, volunteers provide basic first aid skills to members of the community who are deemed ‘at risk’ and vulnerable. These may be residents of various support centres, such as refuge shelters, drug and alcohol rehabilitation centres, detox centres and youth centres. They are generally members of the community who may not be able to access commercial first aid courses. The volunteers teach basic CPR, the recovery position and management of bleeding.
Previously Community Care has been seen internally as ‘old ladies serving cups of tea’, with a new image we hope to break down this stereotype, reflecting our humanitarian mission as well as attracting a broader base of volunteers. We are looking for a recognisable font, colour scheme and design that can be used nationally but is in keeping with the many stakeholders we need to engage. We are looking for something clear, clean, modern and engaging.

The base colour we are looking for is a light blue - R2 G181 B207

Industry/Entity Type

Government

Logo Text

Community Care

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Look and feel

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