• US$150

• 86 designs

• 35 designers

---

Logo Design Brief

We need a logo for a new consulting agency called ElevenPoint2. Former NASA engineer/turned training consultant partners with organizations to create data-informed strategic training programs that accelerate sales. By doing this, we enable companies to break free from constraints caused by lack of access to training. We believe that a sales person with rapid access to the right information is unstoppable. We turn people into experts quickly. Our key beliefs include: move quickly, be decisive, perfection is not as important as momentum and untapped employee potential is untapped revenue. Our name, ElevenPoint2, embodies the travel velocity required for an object to break free from Earths gravity. (11.2 m/sec).If the design has a reference to space or NASA, please make very subtle. I like the image attached- depicting an object moving from one orbit into another after an orbital boost.We have been using the colors grey and orange some tones are suggested but we are open to creative recommendations. Grey symbolizes the ability to use company material to build our program , orange adding energy and new ways of training (our process).Target audience: VP, President of Sales with very short attention spans. Highly confident, 35-60 years old, image driven (how they look in the eyes of others), expect results.My brand attributes: efficient, not wasteful, relentless/unshakable, optimistic, focused, nimble, resourceful, purposeful.I also provide education based marketing material. Linking training to marketing.

Target Market(s)

Tech Sales: of technical products but also relates to other industries like banking, etc. Basically any sales related business.

Industry/Entity Type

Consulting

Logo Text

ElevenPoint2 (in Roboto font)

---

Font styles to use

Other font styles liked:

• Roboto

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• simple strong feeling.

Nice to have

• 2 of the reference colors.

Should not have

• overt reference to space program

---

Files