• A$150

• 159 designs

• 88 designers

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Logo Design Brief

Econnect Solar is a large scale Australian solar company and we are currently going through a face lift. I need some design Ideas on a new Logo that full fills the criteria we have posted in 'Must haves'.

Represents what we do: We are experts in our field, unlike most solar we are completely in house, we do not outsource any of our installations to other companies which puts us in a higher class of quality.

Catches the audiences eye: We need our logo to stand out as we are very heavily focused on digital marketing so the attention span of the audience is much shorter. We need out logo to stand out in the crowd as solar is a saturated industry in Australia.

Simple but professional: We pride ourselves as a professional company however we do not want to scare our customers away with an intimidating logo. We need to come across as professionals but also affordable company.

Symbol: We have found that a symbol that represents us is very effective when re targeting an audience. We are open to all ideas on the symbol, or even a logo with a symbol built into it.

Good colour scheme that we can work with to match web design and clothing design: Our current colour scheme looks good as a logo but is difficult to match up with our website and uniforms. We looking for some real creativity.

Target Market(s)

Home owners, family on low income, people with high energy bills

Logo Text

Econnect Solar

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Represents what we do: We are experts in our field, unlike most solar we are completely in house, we do not outsource any of our installations to other companies which puts us in a higher class of quality.
• Catches the audiences eye: We need our logo to stand out as we are very heavily focused on digital marketing so the attention span of the audience is much shorter. We need out logo to stand out in the crowd as solar is a saturated industry in Australia.
• Simple but professional: We pride ourselves as a professional company however we do not want to scare our customers away with an intimidating logo. We need to come across as professionals but also affordable company.

Nice to have

• Symbol: We have found that a symbol that represents us is very effective when re targeting an audience. We are open to all ideas on the symbol, or even a logo with a symbol built into it.
• Good colour scheme that we can work with to match web design and clothing design: Our current colour scheme looks good as a logo but is difficult to match up with our website and uniforms. We looking for some real creativity.

Should not have

• The sun as a symbol, anything cheesy or that has already been done in the solar industry