• A$240

• 173 designs

• 64 designers

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Logo Design Brief

We need a logo design incorporating brand, motif and possibly slogan into a minimalist, contemporary logo for this soon to be launched LIFESTYLE BRAND.
Name and motif for variety of marketing and branding purposes - website, social media, product packaging, embossing and engraving onto products - metal, glass, fabric, wood.

The final design should communicate outdoor lifestyle for a luxury market.

Product will be varied from pocket knives to crystal decanters, sport/swim/hiking bags to beach towels, leather notebooks to marble or leather accessories, beach towels etc.

Target market Men aged 30-60 who love escaping to the great outdoors hiking, hunting, fishing, skiing, sailing - but who travels first class and live a sophisticated life too. Some products will cater for women also therefore logo needs to be generic and have broad appeal.

Target Market(s)

Avatar is 80% male, 20% female ages 35-85, travel the world, love the outdoors, and exclusive gifts.

Industry/Entity Type

Online Store

Logo Text

Oakmann - and possibly the slogan: Escape The Everyday

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Stencil

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Stylish, minimal, creative motif + word.
• Font and motif will need to be acceptable for trademarking

Nice to have

• A creative, stylized motif of something suggestive of and related to nature - eg elk, mountain, landscape, river, luxury.

Should not have

• NOT too many colours
• NOT too much detail in motif
• No Traditional antique looking logos/motifs

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Files

Download all files - 2.9 MB