• US$1900

• 968 designs

• 226 designers

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Logo Design Brief

Hoffman Beverage is a family owned beverage distributor in the Virginia Beach, VA area. A brewer brews their beer at their own brewery and we then warehouse, sell, and deliver these beverages to 2100 different grocery stores, convenience stores, and bars/restaurants. About 80% of the beverages we supply are the Anheuser-Busch portfolio of beers (Budweiser, Bud Light, Michelob ULTRA), 15% is craft and local beer, and 5% is non-alcoholic (Body Armour, Core Water, Bai).

Here is our website: https://www.hoffmanbeverage.com/

We are celebrating our 100th anniversary as a company and got our team together to redefine our mission statement and values. We had a company (Floricane) help us to do this and I will attach their report. We narrowed it down to the following:

Mission: Distributing excellence through the best people, products, and partnerships.

Values: TAP IN (which is a play off of a beer tap at a bar so it is easy for our team to remember)
Teamwork
Attitude
Passion

Integrity
Never Satisfied

We would like to create a logo with TAP IN to place on posters throughout our building and on other wearables (hats, t-shirts, water bottles, etc) so that we can all remember to live these values every day!

If we can incorporate some of our main logo colors (red, black, gold) that would be ideal. I would also like some of the designs to hint at beer and or coastal imagery because we are in a beach area.

We would like the words themselves (Teamwork, Attitude, Passion, Integrity, Never Satisfied) also in the design

Logo Text

TAP IN

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Logo styles of interest

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Design with TAP IN as the prominent part of the design
• - Also include the values themselves (Teamwork, Attitude, Passion, Integrity, Never Satisfied)
• - Main logo colors (red, black, gold) - please see our website

Nice to have

• - Beer imagery (beer ingredients (hops or grain ) or bottles/ glassware, etc)
• - And / or coastal imagery

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Files

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