new church needs a fresh, attractive log - very clear project brief

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This customer received 109 logo designs from 51 designers. They chose this logo design from Ruxcel Works as the winning design.
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Logo Design Brief
Belay.Church will be based in Boulder, Colorado so should resemble a logo you might find on rugged, mountain-climbing, outdoor equipment. It should be sporty, manly, and rugged -- and not at all religious looking (no crosses, for example)
Just a simple "b" rather than "bc" is all that's
What is belay? As a noun, a belay is a place where you anchor yourself to the rock. As a verb, to belay is to apply tension to help a climber climb safely.
In a similar way, our prayer is that Belay.Church will be an anchor for the city of Boulder — an anchor that makes it possible for people to belong, believe, and become.
We have acquired the domain: belay.church, and would like the branding to reinforce that name, so both the name of the church (as well as our website) is easy to remember.
Also, I am looking for a full branding rollout of Belay.Church, to include a logo and VARIATIONS of the logo for multiple uses, such as: connection cards, T Shirt designs, gift bags, hats, table cloth covers, banners, sidewalk signage, bottle stickers, etc.
Therefore, sometimes the logo would include the name, Belay.Church, and at other times would simply be an identifying mark.
Target Market(s)
25-35 year old singles, adventure seekers
Industry/Entity Type
Church
Logo Text
belay.church
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- looks good LARGE (such as on a shirt) as well as when used as a favicon
Nice to have
- resembles a rope creating the letter "b." please see uploaded examples.
Should not have
- crosses, religious art, "bc" as that has a different meaning.