Company Image Refresh Without Losing Brand Recognition
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This customer received 86 logo and business card designs from 36 designers. They chose this logo and business card design from .tau. as the winning design.
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I am looking to refresh our company image starting with the logo, business cards, letterhead and complement slip. Our current logo I feel has an outdated feel and can be viewed on our website www.electrotec.co.uk
As with our website - which will also be getting updated, I think plain simple designs on a white background bring a touch of elegance.
Our current logo is white and orange with an ac sine wave behind it. While I would like to keep the general design to retain some brand identification I am open to suggestions if the right design was put forward. I am looking for a nice unique elegant font, nothing fancy but simple and concise.
The design needs to be a clean, crisp modern look and nothing too over complicated.I will require the design in all commonly used formats including vectors, png. The letterhead i would also need in word
Target Market(s)
Our company provides electrical testing services and needs to project a degree of professionalism to stand out against our competitors.
Industry/Entity Type
Electrical
Contact Information for Business Card
I would like all the usual info: Name, Position, telephone and email. Also the company address, website etc.
Logo Text
electrotec
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A clean simple elegant look and feel. Something unique.
Nice to have
- I quite like the ac sine wave concept we had done a number of years back although if a design come forward that captured our eye then we would be prepared to change.
Should not have
- Tacky, stereotypical images or word art.