• US$190

• 70 designs

• 12 designers

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Print Design Brief

ELVT is an upcoming health company based out of Houston, TX. Pronounced "elevate";. Not only do we need a logo for the company created, but we need a label for our first product; which will be a custom formulated pre-workout. We will be creating custom formulas of pre-workouts, proteins, green supplements, and overall health products that elevate the standard of performance supplements accessible from the everyday parent all the way up to the elite athletes in any sport. We like very simple color schemes (preferably no more than three total colors) because it evokes a sense of simplicity and style that is enticing and comforting. Preferred colors (but open to any combination) would be black, white, maroon, superman blue to navy blue, and grey. Please avoid bright and/or pastel colors, in general. In regards to the logo itself, we would like the "ELVT" to be the larger focal point and the "Strength and Performance" to be in considerably smaller text underneath the main title. We would like to see your personal takes on the idea of some small accents crafted into the "ELVT" title that really accentuate the idea of elevating (see attached photo for rough idea). This elevation will pertain to whatever the individual consumer wants it to pertain to . Elevated strength, speed, mindset, health, willpower, etc. Please see attached pictures to get an closer look into logos that we admire and personal attempts that allow visual representation of the style we are looking for. Words/phrases to describe what we are looking for could be as follows: Minimalistic, straight to the point, clean lines and edges, mature. It should let consumers know that our company will not pretend to be anything that it is not while also standing out in a crowded market.

Target Market(s)

Mostly men ranging between the ages of 16-40. However, we would like this to be appealing to be women and people of all sorts. Masculine is the goal but in a manner without putting on a spectacle.

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Font styles to use

Other font styles liked:

• Avenir Next

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• This is been mostly addressed in the description but the design of the logo/label will need to be very clean and simple. I attached some photos of labels that we admire and intend to reach the same aesthetic appeal. Clean lines, letters, and overall feel must portray this. We really enjoy the way that IGNITE designed their bottles.

Nice to have

• It is not a necessity, but we feel as though an arrow of some sort that is designed into the logo somewhere to accentuate the “ELVT” mentality. I attached a brainstorm idea that we came up with. EDIT: We have been getting submission that incorporate arrows like my rough draft but it comes across as some kind of tree. If you can avoid this issue, then feel free to try it. We do not necessarily need arrow but it would be nice to have something to accentuate the ELVT and allow us to use the small icon (something like the arrows) as a watermark. Please be creative and let's see what you can create!:END EDIT.
• Please feel free to run with that and make it your own or completely erase any arrows if you feel like it does not do the logo justice.

Should not have

• We do NOT want any bright or pastel colors on this logo. The lettering cannot be swirly or accented anyway. Basic, bold lines and letters are a must.

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Files

Download all files - 10.3 MB