• £110

• 106 designs

• 59 designers

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Logo Design Brief

RCG LightHouse is the most efficient supplier-independent Lighting as a Service (#LaaS) company in Europe which helps customers to improve lighting and increase profit at zero investment and zero technical risk.

RCG LightHouse MISSION is to accelerate customers’ transition to the world’s most efficient LED lighting technology at zero investment and zero technical risk.

RCG LightHouse VISION is to become the largest Lighting as a Service (#LaaS) company in Europe.

RCG LightHouse is a supplier-independent Lighting as a Service company in Europe that provides the most energy efficient LEDs at the marketplace. In a nutshell, we help our business partners to increase revenue with zero investment. Meaning, better, greener and state of the art LED lighting with 100% guaranteed savings and no maintenance costs.
Find out more here www.rcg-lighthouse.eu
Basically we'd like to have a new visual identity.
Please avoid colours such as green and blue as every utility company in energy sector most of the time uses these colour combinations.
Our slogan: Efficiency. Environment.Profit.
We position ourselves as specialists who are literally enlighting clirnts about efficient lighting solutions.
We work a lot with tech people, among our clients are C-level executives, B2B.
Market - Baltic States, Nordic countries & Eastern & Central Europe.
Please have a look at our social media channels ir order to grasp overall direction of RCG Lighthouse.
Note, we're not selling LED bulbs but providing lighting as a service for our business partners. However we put our logo on LED bulbs/pannels, it has to be readable from a small size too.

Target Market(s)

owners of factories, warehouses, shops

Industry/Entity Type

Utility

Logo Text

Lighthouse

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Helvetica

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - We change company name from RCG Lighthouse to Lighthouse
• - company's service has nothing to do with lighthouse as such

Should not have

• lighthouse figure/shape