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Beverage Label System Design project
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This customer received 63 label designs from 9 designers. They chose this label design from bojboga as the winning design.
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US$360
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63 designs
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9 designers
Label Design Brief
We need a label system for our products. The design system should be horizontal (per drink category e.g. beers, wines, sodas) and vertical (per different drink within categories e.g. Pale Ale, New England IPA). This means that all the system is recognizable for: the brand, verticall and horizontally. The final design should communicate circularity, an illustration made with a symbolic language. Each of the elements in circularity has a different symbol - 1. soil, nutirents, energy 2. plant, life, elements 3. ingredients (different per drink) 4. activism, creativity , roaring 5. process, fermentation 6. product 7. consumption, consumer activism 8. metabolism and back to number 1. Please, take a look at the attached files for our inspiration
We are fiercely independent beverage creators from Scandinavia. We brew, we ferment, we experiment and above all, upcycle surplus ingredients from the food system, forests, wilderness, gardens and craft them into delicious beverages. We create each of our products with circularity in mind. BRØL is a combination of Danish words for ‘bread’ (brød) and ‘beer’ (øl) translating directly to 'roar'. We ROAR for consumer activism, empowering people to tackle a truly global issue (food waste) in a delicious way - one sip at the time! For more info about us, please check https://www.facebook.com/broel.nu/?ref=br_rs
We are:
Passionate, but not crazy
Creative, but structured
confident , but reasonable
Radical activists, but lighthearted
Inspirational, but not pushy (leading by example)
Clear, not vague, to the point
Clean, but not boring (a little silly)
Strong, but not rigid
Unapologetic, but not rude
Elegant, but not fancy
High-quality, but affordable
Professional, but not uptight (slightly personable)
Updates
Need extra days to review
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Added Wednesday, September 25, 2019
Went on vacation/holiday
Gathering more feedback
I am still looking forward to receiving more deisgns that show also alternative ideas for the label system, and not strictly redrawing what we have uploaded. Any interpretation is welcome, looking forward to getting some fresh vision.
Added Thursday, November 28, 2019
Went on vacation/holiday
Went on vacation/holiday
Gathering more feedback
Went on vacation/holiday
Went on vacation/holiday
Need extra days to review
Font styles to use
Other font styles liked:
- anything that goes together with logo in Caviar Dream
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- size : 178mm / 80mm
- our logo (BRØL written in caviar dreams, however if you would like to play with that font a little bit to make it resonate the message better you are welcome to do so),
- drink name,
- ingredient list,
- space for the danish recycling sticker so called Pantmærke A (17mmx28mm)
- short product description
- universal product code
