Minchin Consulting needs a Business Catalogue
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This customer received 64 catalogue designs from 9 designers. They chose this catalogue design from nilimakhan11 as the winning design.
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Catalogue Design Brief
We are looking at creating a business catalogue that is used to introduce ourselves and our business as well as the services we offer. We are an HR business that offers assistance with recruitment and selection and all services involved in that area. We don't offer specific products and don't have prices advertised. it would be good to start with an introduction to the business and our history, some staff bios then a framework to discuss business scenarios where we can help. I would prefer white as the main colour on the front/back page with the colours of the logo (attached) to be used throughout the catalogue along with images and other visual improvements. A mall amount of colour should be used throughout and don't want solid colour pages. Prefer what pages that are broken up by coloured designs, images, diagrams heading etc. A 12-page catalogue with different designs I can move around as needed would be good.
Target Market(s)
Education, government, large business with administration staff
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo colour scheme
- Images, diagrams, tables etc
- Start with company introduction (history, three staff profiles, company values etc)
- Main section will be the description of services and processes offered.
Nice to have
- A range of different visuals to choose from including designs for tables, paragraphs, diagrams, space for photos and other visual elements.