Western Financial Funding Brand Design

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This customer received 189 logo designs from 68 designers. They chose this logo design from logindesign 3 as the winning design.
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Logo Design Brief
We are a mortgage company based out of Ca. We need a clean, professional logo and business card design as well as letterhead and web based design
There are 3 brokers, Jerilyn, Dan & Janet. We are very experienced, seasoned and we offer a high level of customer service. We want a silhouette of a home in the logo + the name and we’d like the initials as well. I’d like a play on the W and 2 F’s on either side of the W. Since we loan money for commercial and residential properties, we need to have a professional brand that isn’t boring.
Target Market(s)
Consumers looking for a home loan
Industry/Entity Type
Mortgage Brokerage
Logo Text
Western Financial Funding
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- professional, easy to read. Want to convey home lending made easy.
- Please bring your ideas. We are number crunchers.....not designers.
Nice to have
- We want a logo that is easy to print on t-shirts, flyers and that will look good on our website and emails, etc.
- we would like to see a house in the design, but its not a must have.