Key 2 Invest / Key 2 Property Management / Key 2 Finance

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This customer received 243 logo designs from 86 designers. They chose this logo design from Art Ross as the winning design.
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We are an existing mortgage broking company, we are expanding and restructuring, there will be three arms to the new company, one will be Key 2 Invest which will be selling investment properties, the second will be Key to Property management which will handle the management of the investment properties, and thirdly will be Key 2 Finance which will deal with the mortgage brokers side of the company arranging finance for people investing in properties or buying an owner occupied property.
Target Market(s)
Investors and home buyers
Industry/Entity Type
Investment
Logo Text
We would like to be able to use the same logo for each arm of the company, so I suppose the (Key 2) will be what we focus on, we would like something that works with each scenario where all we need to add is the Invest / Property Management / Finance, to make it work, but we are open to ideas.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo must work with all 3 company names
Nice to have
- Colour we particularly like Blue and Grey but are open to ideas.