• S$140

• 40 designs

• 11 designers

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Graphic Design Brief

Graphic design for a commemorative coin/medallion for the graduation class of 2019. Can be gold or silver as base color/material. Round Design. School colour is purple. Can use purple and white. Both sides using a combination of the following words: “Kellogg HKUST Executive MBA or EMBA”, KH 21, Class of 2019, Executive MBA Global Network, Kellogg School of Management, Northwestern University, Hong Kong University of Science and Technology. Reference websites:- emba.ust.hk and Kellogg.northwestern.edu

Target Market(s)

Commemorative coin for the graduating class of 2019 at Kellogg HKUST Executive Master of Business Administration Programme. There are 47 students in the graduating class.

Industry/Entity Type

Education

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design must be for two sides of the coin. Use of font types and colour must follow the school standard. Final design to be submitted as both Native illustrator and EPS format. Must Contain the following words.
• Kellogg HKUST Executive MBA
• KH 21
• Class of 2019
• Northwestern Kellogg
• HKUST
• See attached photos for sampled medallion from another Cohort

Nice to have

• The design should work well using either a gold or silver base.
• Relief design with raised or recessed fonts or graphic
• Include logo of the both schools.
• Relief pattern around the perimeter/edge of the coin/medallion.
• School logo or insignia.
• Kellogg School Motto: Inspiring Growth;
• HKUST School Motto: World Class In Asia

Should not have

• Should not have any colour other than purple or white.
• Font types which are different from the schools’ standards.

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Files

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