Logo design for an online and nutrition and lifestyle program.

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This customer received 134 logo designs from 53 designers. They chose this logo design from Joenet Jayawarna as the winning design.
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Logo Design Brief
I need a logo created for a nutrition and lifestyle program called "The Shift". The logo needs to be formatted with the vision of use on social media, apparel, and program website. The program goes beyond conventional nutrition systems in that it will provide tiers and levels from the initial client discovery phase to weight loss to maintenance and beyond.
Target Market(s)
Weight loss, wellness, and lifestyle industry
Logo Text
The Shift *** UPDATE *** Notes below - Need to update to "SHAPESHIFT"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The program is unconventional and forward thinking. There will be four core sub-components to the program - it would be great if the "four" could be captured in the design without actually spelling out the word "four" or using the number 4.
- *** UPDATE *** - Due to Trademark Issues I am forced to slightly modify the name of my program :(
- I need to add the word "SHAPE" to the design. It now would become "SHAPESHIFT"