• US$150

• 128 designs

• 38 designers

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Logo Design Brief

OVERVIEW: I am a senior executive with 20+ years of high tech experience living in the San Francisco Bay Area. I provide Management consulting for Software Start-Ups (Software as a Service - SaaS companies). My company is dedicated to defining strategies and tactics to help companies (SaaS) to focus and their reason for investing in a Customer Success Organization, and how to maximize that investment.MY TARGET AUDIENCE: My clients are executives (often C-Level) in business to business (B2B) companies. These are early-stage companies (revenues from $5M to $100 M).DESIGN SPECIFICS: My "niche" is financial modeling or why and how much companies should invest in the new type of organization. This is similar to what is done for other organizations (marketing, sales, etc) but is not done for Customer Success. The financial strategy aspect should come through in the logo, but not constrain my brand. I like the idea of having a graphic (that can be used without the company title like the Nike Swoosh without the word Nike) that I can use as a stand-alone, although the actual logo you create may contain the company name: The Successful Customer. As an alternative for design reasons, if you think TSC would look better in the logo than the full name, it is something I would consider.

Industry/Entity Type

Software

Contact Information for Business Card

Clean, Colored Background, non-tradition shape, not cluttered

Logo Text

The options are "The Successful Customer" my company name. I know this is long, so if for reasons of aesthetics and and you think an abbreviation such as "TSC" would look better, I'm open to your inputs.

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Logo styles of interest

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Font styles to use

Other font styles liked:

• I like Serif, but feel free to choose another

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Front:
• Logo
• Company Name: The Successful Customer
• My Name: Tom Lipscomb
• My Email: Tom@TheSuccessfulCustomer.com (NOTE: I want the T in my name and TSC in URL all uppercase as shown
• My Phone Number: 408-460-9860 (you pick format example: 408.460.9860 or (408) 460 etc. I don't care
• BACKSIDE:
• Logo: Company Name: The Successful Customer
• Tagline: Why Invest in Customer Success

Nice to have

• Company URL: TheSuccessfulCustomer.com
• Words: Management Consultant
• My LinkedIn URL: https://www.linkedin.com/in/lipscombs/
• Backside:
• My LinkedIn QR code (attached)

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Files