• US$450

• 146 designs

• 47 designers

---

Logo Design Brief

I would like to create the brand, the logo, the corporate identity for a company focused on public space maintenance services and urban improvement projects. A company that cares for the city, for the well being, quality, fairness and image of the public space. Please see attach images to get a clear idea.

Everything must be in spanish, since the company is based in Caracas, Venezuela.

Its services are in many ways innovative or unprecedented to its market, Venezuela. It´s not about removing residues and waste out of the public view, it´s about a dedicated maintenance of the urban furniture, item by item, from a technical perspective and the public space as whole, as a system, from an integrality notion.

The name comes from two words, Servi, meaning Servicios or Services. And, Patria, which means, homeland, fatherland, where we belong. So the purpose is to serve the homeland. To work for the people, in this case for the city and its citizens and visitors.

We need to connect with people and the environment, we need the logo to be more organic, fluid, more human, less corporate or rigid. We need to tell that we are creating and keeping spaces for the people to enjoy, to feel good, to feel happy, motivated, inspired, to enjoy life. More than removing waste and cleaning.
We need to tell that we are improving life, to bring upward quality of city life. That everyone feel privileged, recognized, that belong. That we create places and work to inspire.

I wish the logo to be more human and organic, inspirational, a logo that tell you that we are alive, that we are happy, that we are in a place where we share and connect. Yet everything has a way of doing it and design it. Function, efficient and beauty for the public space, for the city.

The logo should exude quality, a symbol of beauty and quality. Once you see the logo, the brand, you see quality, efficiency, results and commitment. Servipatria should be a quality stamp.

Target Market(s)

Citizens, visitors and users of the public space. This begins with the children that enjoy the playground that the city has to offer for free; the happy and hopeful parents that demand safety and alternatives; the couples that want to enjoy and discover their city; the youth that wants their own space, that need to be part of; the elderly that walk and seat in quality benches; the individuals that work in the area that expect cleanliness and high quality maintenance; the shop owners and office building, that expect their surrounding to keep high standard of quality; the visitors and the tourists that want to fall in love with the place, with the city. Everyone that deserves a public space that exudes quality, fairness and dedication.

The client is technically: municipalities and public (government) institutions.

Industry/Entity Type

It Company

Logo Text

Servipatria (could be capital or lowercase or combination, please propose) / slogan or motto (not sure yet): más que mantenimiento urbano. (in english more than urban maintenance).

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Ideally one or two colors.
  Easy to reproduce, stamp and embroid on fabric and uniforms.
  I wish the logo to be more human and organic, inspirational, a logo that tell you that we are alive, that we are happy, that we are in a place where we share and connect. Yet everything has a way of doing it and design it. Function, efficient and beauty for the public space, for the city.
  
  The logo should exude quality, a symbol of beauty and quality. Once you see the logo, the brand, you see quality, efficiency, results and commitment. Servipatria should be a quality stamp.

Nice to have

• Think of the logos of the 50s and 60s in gas stations, truck companies, something that brings back good times, may be nostalgic but effective, straightforward, that suggest strength.
  
  But don´t refrain creatively, if you think the way is to go futuristic, pretty modern, propose it.

Should not have

• Complicated to reproduce logo and colors.
  More than 3 colors.

---

Files

Download all files - 10.4 MB