• US$120

• 15 designs

• 5 designers

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Packaging Design Brief

We need a new label that pops more on shelf compared to what it currently sits next too; has more of a premium look & feel and better communicates the key benefits of the product. We are an emerging plant-based meal company that is helping to eliminate the barriers to healthy eating by making tastier grab & go versions of your favorite meals using plants, like our flagship product, the Fiesta Wrap (vegan burrito). Most of the work needs to go to the top part of the label because that is all that will be seen by the customer. Our customer are women between 25-40 years old looking for healthier options on the go but they don’t want to sacrifice taste.





Considerations: Needs more clear space on label to help it pop, right now it’s pretty crowded.

Target Market(s)

Our customer are women between 25-40 years old looking for healthier options on the go but they don’t want to sacrifice taste.

Industry/Entity Type

Grocery Store

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Mandatories to consider:
• Some key benefits that can be focused on:
• 23 g of powerful natural plant-based protein
• Feel full with less calories (potential call out or violator )
• Crafted by local chef
• REMOVE: fiber and calorie call outs
• DIAL DOWN SIZE of “Fiesta Wrap”
• Finally please show rendering of new design on photo next to the other wraps, so I can see how yours stands out.

Nice to have

• Would be cool to include on back: “Snap a photo and tag @moonmealsfood on instagram to be recognized in a special way”

Should not have

• Check out file attached 132583 - TF Moon Meals Fiesta Wrap label-CH_v6 for dimensions and text minimums

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Files

Download all files - 14.7 MB