Exciting fun logo for an adventure travel company
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This customer received 120 logo designs from 44 designers. They chose this logo design from art by SUGU as the winning design.
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The company name is "Doro Adventures". We will offer adventure travel itineraries including (but not exclusively) to active volcanoes. Most tour require some level of fitness for hiking, and will likely appeal most strong to the age range 20-40 years old, with some up to 50.
The logo should:
- be suitable as full-size e.g. on a website as well as small circular-cropped profile picture or icon (think social media profile, website favicon, etc.)
- be highly recognizable, stick out, with high recall, perhaps a little like this one does: https://dcassetcdn.com/design_img/731990/118129/118129_4471312_731990_thumbnail.jpg
- invoke feelings of fun, adventure, and excitement (this is for an adventure travel company after all!)
- ideally be modular in the sense that the illustration + "Doro" part could be the square / circular iconazable portion, and "Adventures" could be placed both underneath (for a still roughly square logo in larger format) or next to the first part for a more horizontally extending logo for display on a website or t-shirt or such when more space is available (perhaps kind of like this one does: https://dcassetcdn.com/design_img/731990/44364/44364_4475127_731990_thumbnail.jpg)
- use a relatively simple silhouette outline of a double-peak mountain as the main illustrative element, for example kind of like the upper part of the outline of this one: https://peakvisor.com/photo/e/e5/Mt._Sangeang,_Oct,_2000.jpg
- optionally, have a volcanic cloud emitted from the left peak, but only subtly, not too strongly or extreme
- use as primary colors some subset of {red and yellow or orange, black, turquoise}, for a fiery impression with an optional touch of water (if choosing red, not toooo strong red)
In terms of the "Adventures" font texture (not necessarily style), I think I might like a stamp kind of texture, like the following examples (only if it actually fits in style with the logo holistically overall of course, definitely open to other textures as well):
- https://mashtrelo.com/wp-content/uploads/2017/10/The-Artisan-Collection.jpg
- https://mashtrelo.com/wp-content/uploads/2017/10/Prequel.jpg
- https://d144mzi0q5mijx.cloudfront.net/img/K/G/KG-TRIBECA-STAMPA.png
- https://img.glyphs.co/img?src=aHR0cHM6Ly9zMy5tZWRpYWxvb3QuY29tL2Jsb2ctaW1hZ2VzL2luay1zdGFtcC1lZmZlY3QtcG9zdC1pbWFnZS5qcGc_bXRpbWU9MjAxNjExMTUxMDMwNTQ&q=85&enlarge=true&h=870&w=2280
Target Market(s)
Adventurous travelers aged 20-40 (or up to 50) on a relatively high budget (exotic destinations)
Industry/Entity Type
Travel Industry
Logo Text
Doro Adventures
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Mountain silhouette